Editor in Chief, Grazia USA
November 2020 - February 2022
Launched the Grazia brand in the US including the quarterly print publication Grazia USA, Grazia Gazette newspaper, and graziamagazine.com.
Created an entirely new multimedia brand from the ground up while also celebrating Grazia’s more than 80-year heritage as an authority on fashion, beauty and culture.
Brought to life all editorial content for the launch including the 350+ page inaugural issue, digital platform and social channels. Conceived and created visual storytelling and thought-provoking, top-tier journalism that empowered, inspired, and intrigued readers.
Worked alongside publishing and business counterparts on strategic brand partnerships to enhance revenue. Creative directed and styled partnered shoots, established affiliate marketing plan and built a vision that leveraged the Grazia brand with advertisers.
Utilized inimitable industry relationships with designers, senior level executives and communications officers to create excitement and introduce Grazia to the American fashion community.
Served as Grazia’s external representative and face to the fashion world. Attended global fashion shows and industry events, and acted as a constant advocate for the brand‘s strategic initiatives.
Recruited, mentored and inspired an inclusive and diverse team that created innovative content that pushed boundaries.
STYLE DIRECTOR, WSJ. MAGAZINE
OCTOBER 2012 - September 2020
Bring to life all fashion editorial content for the magazine’s six million global readers. Examine, envision and illustrate trends that inspire our audience and create a sense of discovery with every interaction.
Conceive and continually refresh an unparalleled point of view for our fashion editorial that stands alone in a competitive marketplace and is consistent with our product – a luxury magazine for powerful and passionate consumers.
Serve as the magazine’s external representative and face to the fashion world. Attend over 200 global fashion shows and industry events each year, and act as a constant advocate for the publication with a focus on profitable new opportunities and growth.
Utilize imitable industry relationships with designers, senior level executives and communications officers to strengthen the magazine both creatively and financially.
Partner with publishing and business counterparts to extend the magazine’s advertising reach. Analyze andcontextualize advertising data, and then strategically respond with innovative and original editorial content.
Recruit, mentor and train the magazine’s fashion department. Continually motivate the teams to create innovative material that pushes boundaries and highlights brilliance. Encourage junior team members and actively build an open and communicative environment where senior staff feels supported and motivated.
Work across magazine departments to unite the creative teams illustrating our distinct perspective by selecting and then nurturing relationships with stylists. Closely collaborate with these industry visionaries to produce world-class imagery that remains true to our character.
Complete fashion coverage that includes women’s and men’s fashion, accessories, fine jewelry and watches for a comprehensive and wide-ranging view of the industry.
Conceptualize, style and create aspirational fashion stories that present an immersive experience for readers.
Produce extensive seasonal trend presentations that develop powerful editorial storytelling, while also supporting business side initiatives.
Collaborate with the marketing and events teams to produce innovative events and experiences that extend the magazine’s brand beyond its pages.
ACCESSORIES DIRECTOR, ALLURE
APRIL 2011 - OCTOBER 2012
Acted as the magazine’s fashion expert and took ownership of all accessory and fine jewelry coverage including global fashion shows. Extensive seasonal trend analysis with a focus on the magazine’s mission to be an insider’s guide to a women’s total image. Conceptualized and styled several key franchise trend and shopping pages. Developed relationships with designers and communications officers to boost the magazine’s standing in the fashion arena. Worked closely with business side counterparts to ensure editorial coverage is in line with publishing goals. Mentored, developed and lead fashion team and collaborated across departments internally to curate the best of the best for the audience. Rejuvenated the fashion coverage with a focus on luxury and worked towards re-positioning the magazine within the marketplace to better align with business side targets.
SENIOR ACCESSORIES EDITOR, HARPER'S BAZAAR
JULY 2008 - APRIL 2011
Covered all accessory and fine jewelry markets and collaborated with fashion team to create best in class visuals and compelling stories. Worked in partnership with the magazine’s industry leading stylists and brought to life their visions for celebrity covers and fashion editorial. Conceptualized and styled key trend and shopping pages, with extensive seasonal trend analysis. Monitored and reacted to advertising data with a focus on the magazine’s financial success.
MARKET EDITOR, HARPER'S BAZAAR
NOVEMBER 2005 - JULY 2008
Covered the American fashion market with a focus on emerging and contemporary designers. Partnered with magazine’s stylists to highlight this market in their stories. Extensive seasonal trend analysis. Assisted in the creation of trend and shopping pages. Monitored all fashion categories to ensure editorial coverage was in line with publishing strategies.
SITTINGS ASSISTANT, GQ
SEPTEMBER 2004 - NOVEMBER 2005
Assist all magazine stylists in the creation of their celebrity covers and fashion stories before, during and after the sitting. Extensive domestic and international travel for shoots. Handled all elements of sittings; including travel arrangements, packing, customs, location set up and clothing preparation.
ASSISTANT BUYER, SAKS FIFTH AVENUE
DECEMBER 2003 - SEPTEMBER 2004
Selected product in market and assisted in key item development. Provided analytical, operational and clerical support to senior buying team. Worked closely with vendors to negotiate pricing and deadlines while maintaining positive relationships. Prepared cost analyses and strategies that kept in mind the competition while developing sales and profit margin. Communicated with merchandising, advertising, and store teams to align goals across departments.
EDUCATION
Florida State University Bachelor of Science: Merchandising
Minors: Political Science and Business
Magna Cum Laude